Film screening and discussion. The movie is screened in English.
3. part: There is a Policeman Inside All Our Heads; He Must Be Destroyed
4. part: Eight People Sipping Wine in Kettering
Century of the Self is 4-part documentary from 1992, which explores functioning of modern society, especially working of advertising, PR and mass media. Movie uses high amount of archive film material from BBC.
Third part starts with exploration of Wilhelm Reich, an opponent of Freud's theories.
In part four the main subjects are Philip Gould, a political strategist, and Matthew Freud, a PR consultant and the great-grandson of Sigmund Freud. In the 1990s, they were instrumental to bringing the Democratic Party in the US and New Labour in the United Kingdom back into power through use of the focus group, originally invented by psychoanalysts employed by US corporations to allow consumers to express their feelings and needs, just as patients do in psychotherapy.
A discussion will follow after the screening as always. Both the film and the discussion will be in English.